The great increase in the demand for flowers of late years is one of the most noticeable indications of the pronounced gain in culture which is so evident on every side and which is so astonishing to foreign critics in this country, who are unable to understand how culture can be so general in a land where practically everyone works for a living, and where there is no recognized aristocracy. Flowers are now in demand for all occasions, whether of joy or sorrow, and everyone who goes into society at all will find it very useful to know where appropriate floral designs can be obtained without delay and at moderate prices. Many residents of Greenwich and vicinity are already acquainted with the establishment of Mr. Alexander Mead, located on Lake Avenue. Mr. Mead owns a farm of 16 acres. In February 1867, he built hothouses to raise early tomatoes, 10 X 20 feet in size, after supplying his own wants he gave the tomato plants away. Seeing a chance for business he added twenty feet in length to the hothouse, making it 10 X 40 feet, which was heated by an old coal stove. From this beginning the present plant was now grown, consisting of eight houses, covering about one acre. This was the first greenhouse erected in Greenwich, the nearest one being in Stamford. The premises are artistically fitted up and stocked with a choice assortment greenhouse plants for home decoration; also pinks, carnations, cut flowers, all kinds of bouquets and floral pieces. This enterprise was established in 1867 and enjoys and enviable reputation. All orders are promptly attended to. Mr. Mead was born in Greenwich May 27, 1835. His father, grandfather, and great-grandfather all born on the premises. He is an active business man, full of energy and enterprise and is highly regarded in social and commercial circles, and is greatly esteemed by the public in general.